New mash-up seamlessly integrates BroadSoft VoIP platform with Salesforce CRM applications, allowing users to access advanced voice features

SAN FRANCISCO AND GAITHERSBURG, MD, Oct. 23, 2007 – BroadSoft, Inc., a leading provider of VoIP application software, today announced that it has completed a “mash-up” of its BroadWorks® VoIP application platform with, the market and technology leader in on-demand business services. The new joint solution will enable enterprise users to integrate the BroadWorks VoIP platform directly into’s customer relationship management (CRM) applications, allowing users to access click-to-dial, recorded-call logging and other advanced voice features.

By introducing a computer telephony integration (CTI) connector for the BroadWorks platform, Salesforce users can now fully integrate with the BroadWorks-based phone system. This enables enterprises to use their carrier-grade VoIP calling features-such as call control, call hold and call transfer-in conjunction with the customer relationship management features in Additionally, BroadWorks end-users can automatically capture and manage detailed logs of all calls from within to track interactions with customers. The integration also automatically opens a caller’s contact record when the user receives an incoming call.

Telecom service providers can now offer the integration as a value-added service. The solution is now available for service providers on a free trial basis.

“BroadSoft and bring two market leaders in their respected categories-hosted VoIP and on-demand CRM applications-into the spotlight with an integration that has broad, practical appeal for many users,” said Laurie McCabe, vice president of SMB Insights and Solutions for AMI-Partners. “SMBs and large enterprises that want a more unified and streamlined way to integrate contact management with VoIP should find this offering compelling.”

“BroadSoft’s CTI connector for Salesforce Call Center is another example of a company enabling customers to connect to millions of business phone lines,” said Bobby Napiltonia, senior vice president of alliances for “Now every service provider using BroadSoft’s BroadWorks platform can deliver enterprise-grade VoIP integrated with Salesforce. BroadSoft has recognized the power of this integration.”

BroadSoft and demoed the joint solution at the BroadSoft Connections 2007 Executive Users Conference, which ran from Oct. 14 to 17 in Phoenix, Arizona. was a sponsor of BroadSoft Connections.

“By incorporating the BroadWorks menu of advanced calling features with managing customers through, we’re giving operators a compelling, revenue-generating solution targeted for their enterprise customers,” said Scott Wharton, vice president of Marketing for BroadSoft. “This integration shows how BroadWorks can be used to increase end-users’ productivity by making VoIP a ubiquitous element in daily business functions.”

About is the market and technology leader in on-demand business services. The company’s Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand., the world’s first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. allows applications to be easily shared, exchanged and installed with a few simple clicks via’s AppExchange marketplace, available at Customers can also take advantage of Successforce,’s world-class training, support, consulting and best practices offerings.

As of July 31, 2007, manages customer information for approximately 35,300 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM”. For more information please visit, or call 1-800-NO-SOFTWARE.